Underpinning our progressive agenda and desire for radical change is a strong belief in and support for traditional British values. We are proud of our country, its history, culture and ethos – we believe in Great Britain and want it to be greater still. We believe in decency, honesty and fair play and the quintessential qualities of courage, risk taking, self discipline, stoicism, hard work, humility, duty, trust, loyalty, integrity, egalitarianism, tolerance, forgiveness, self sacrifice, respect and leadership which epitomise the British spirit.
For us real patriotism is about far than posing in front of a few union jacks, it is about living and breathing British values in everyday life and doing the right thing. You cannot stand for Britain if you lie in your private and public life. We deplore the sham patriotism of those who put themselves and their career before doing what is best for the British people.
Our mission is to ensure everyone has the best possible opportunities to succeed and thrive in the world.