Spread the word
This is the most useful thing you can do for us.
The old parties have donors, newspapers, broadcast time and a hundred years of habit working for them. We have none of that.
What we have is you.
Every party that has ever broken through in Britain began the same way — one person telling another. Not advertising. Not press releases.
Conversations, between people who trust each other.
The arithmetic is on our side. If you convince two people, and each of them convinces two, that chain reaches a million people in twenty steps. It is precisely how movements start.
You do not need permission, a badge, or a spare weekend. You need five minutes and a bit of nerve.
Tell five people, more if possible
A recommendation from a friend beats every political advertisement ever made. Start with the people you’d talk to anyway — family, workmates, the group chat, the pub, the school gate, the club.
You don’t need a speech. You need one sentence and a link:
“There’s a party saying the things I’ve been thinking for years — abolish business taxes, double education spending, scrap nuclear weapons, build houses people can actually afford. Have a look: thepeoplesparty.com”
Then stop talking and let them read.
Tip: send them the policy they care about, not the homepage. Someone furious about their rent gets the housing page. Someone with a child at a failing school gets the education page. People engage with their own problem first and the party second.
Use social media
This is the one that costs us nothing and reaches the most people — but only if it is done deliberately. Most political posting is shouting at people who already agree. Here is how to do the other thing.
Follow us everywhere, first. Every follow makes the next post reach further. It takes ninety seconds.
Where to put your effort
Facebook — where the votes actually are. Still the biggest room in the country, and the only place where people over forty are reachable at scale. The real prize is not your own page but local groups — town and village groups, “Spotted in…”, residents’ associations, parents’ groups. When someone posts about potholes, GP waiting times, a school place, a planning row or the council tax bill, that is your moment. Answer the actual complaint first, then link to what we would do about it. Never open cold with a party post; most groups will remove it and some will remove you.
TikTok — where the next generation is. Our policies put young people first, so this is where we have most to gain and least competition. Post our short videos natively — upload the file rather than sharing a link, because links get buried. Add your own first line of text over the top: “Nobody is talking about this.” Duet or stitch other political videos with our answer. Polish is not required. Being real is.
Instagram — Stories and Reels. Stories are the best place for the personal endorsement, because they feel private and are seen by people who know you. Reels take the same videos as TikTok. Policy cards — one claim, big type — work well on the grid.
X — for being heard, not for persuading. Journalists, researchers and political obsessives live here, and almost nobody changes their mind. Its value is being noticed by people who write about politics. Reply to news stories with our position on that issue. Tag journalists who cover that brief. Keep it short and factual.
YouTube Shorts — the long tail. Upload the same short videos. Unlike everywhere else, YouTube keeps serving them for months and people find them by searching.
WhatsApp — the highest conversion rate of anything on this page. Not really social media, but it beats all of it. Post to your Status. Drop a link into group chats when the subject is already live. One message from you is worth a thousand impressions from us.
Reddit and forums — high risk, high reward. UK politics communities are large, engaged and ferociously hostile to anything that smells like promotion. If you already post there, our arguments will get a proper hearing. If you turn up solely to campaign, you will be shredded, and it will be posted elsewhere as proof we are astroturfing.
LinkedIn — don’t laugh. “Abolish business taxes, business rates and most regulation” plays extremely well with people who run things, and there is essentially no competition for that argument on the platform.
Nextdoor — small but hyperlocal. Worth ten minutes if you are already on it, particularly on anything to do with crime, planning or local services.
What to post
- One policy at a time. “This party would abolish business rates entirely” starts an argument. “Read our manifesto” ends one.
- Say why you back us. Two sentences in your own voice outperform anything we write. People scroll past parties and stop for people.
- Lead with the problem, not the party. Start where your reader already is — their rent, their tax bill, their child’s school — and arrive at us.
- Video over image, image over text, text over link. Every platform buries posts that send people away, so put the point in the post and the link in the first comment or your bio.
- Ask a question. Posts that end with a question get replies, and replies are what make a post travel.
How often
Five posts spread over a month beat five posts in a day. One a week is plenty — it looks like conviction rather than a campaign. And engage with the replies you get: a post you answer reaches several times as many people as one you abandon.
Ready to copy and paste
Britain doesn’t need tinkering, it needs rebuilding. The Peoples Party would double education spending, abolish business taxes and rates, build homes at three times average salaries, and put the country’s nuclear weapons beyond use. Read it and tell me I’m wrong: thepeoplesparty.com
Everyone says “they’re all the same.” These lot aren’t. Have a look at what they’d actually do: thepeoplesparty.com
Genuine question for anyone who thinks the current lot have this in hand: public debt is heading from 100% of GDP towards 300%. Which party has actually told you how they’d stop it? Mine has: thepeoplesparty.com
My kids will pay three times their salary for a shoebox and leave school worse educated than I did. I’ve stopped waiting for Labour or the Conservatives to care. thepeoplesparty.com
When it turns nasty
It will. Someone will be rude, and a few will pile in.
Do not take the bait, do not match the tone, and never insult anyone. Answer once, calmly, with a fact. Then leave it. An unanswered insult makes the other person look bad; a row makes us both look bad — and screenshots last forever. Block, mute and move on. You owe nobody your afternoon.
Recruit others
This is the part that actually compounds. Anyone can tell five friends once. What changes elections is finding two people who will go and do the same thing, and then help them do it.
If you get to that point, tell us. We will send you everything you need and put you in touch with others near you.
Get our policies out there
Local Facebook groups, Nextdoor, community forums. When people are complaining about potholes, GP appointments, planning decisions or council waste — that is the moment. Answer the specific complaint and link to the specific policy.
Comment sections and replies under news stories about the issues we lead on.
Reviews and ratings. Rate and review Revolution wherever you bought it. It costs nothing and it moves the book in front of new readers.
Two rules. Be useful, not spammy. And never post the same block of text in ten places — people notice, and it makes us look like astroturf.
Counter sceptism
What to say when they push back
“You’re all the same.” Name the other party that would abolish business taxes and rates, double education spending, put Britain’s nuclear weapons beyond use and rejoin the EU. There isn’t one.
“You’ll never win.” Every party in Parliament was once a handful of people with a leaflet. And the parties that never win still change what the winners are forced to promise.
“It’d be a wasted vote.” A wasted vote is one cast for a party you don’t believe in, by someone who then complains for five years.
“I’ve always voted [X].” So had most of the people who have now stopped. Ask what that loyalty has actually bought them.
“I don’t agree with all of it.” Neither does anyone. You don’t have to. You only have to think it is better than what we have now.
“Politicians always lie.” Agreed — which is why we would make lying in office a punishable offence. Start there.
Tell us what you did
We want to know what worked and what fell flat — it tells us where we are getting through and where we are wasting our breath. It also tells us where our people are, which is how we find candidates.
[Sign up] — so we can send you materials and tell you what’s needed next [Chip in] — printing and video cost money; a little from a lot of people goes a long way [Stand as an MP] — we need a candidate in every constituency, and you don’t have to agree with everything
Hope is not enough. We need action. Together we can transform Britain.
Suggest improvements
Nothing’s perfect! All our policies could be improved. Please tell us what could be better.